Archive for April, 2010

Apr

20

Goodstuff Work: Sustainable Solutions



OK, so we finished the brand design and newsletter template creation for TreePeople’s Sustainable Solutions program. You know TreePeople as everyone’s favorite L.A. NGO that is committed to environmental education and planting the urban forest. Well, famous people know about them that way too, and Sustainable Solutions is going to be a fun series of direct mail newsletters focused on at-home sustainability, all featuring attractive and compassionate celebrities. Hopefully they’ll find a bunch of “E-list” stars… get it? “E” for eco? Anyways, here’s an image of the newsletter templates…. we created a different color scheme for each season. Of course, it had to be a little straight forward because the templates are set up for the client to populate each month with new images and copy.

Apr

5

Goodstuff Work: Magical City Forest



Goodstuff just completed redesign for the elementary education sub-brand of TreePeople. TreePeople is, of course, an amazing environmental nonprofit that unites the power of trees, people and technology to grow a sustainable future for Los Angeles. We are so proud to partner with this organization in support of its important mission!

The cornerstone piece of the elementary education program is Magical City Forest, a curriculum for eco-tour field trip visits to the groovy TreePeople HQ in the Hollywood Hills. So that’s where we started with the brand design, on the Magical City Forest program guide: 90-some-odd pages of fun, understandable, usable goodness. We’ve uploaded an image of the cover and a spread, but the best way to see this piece is to sneak into a visiting class of 5th graders to get your own copy… good luck!