Goodstuff just completed redesign for the elementary education sub-brand of TreePeople. TreePeople is, of course, an amazing environmental nonprofit that unites the power of trees, people and technology to grow a sustainable future for Los Angeles. We are so proud to partner with this organization in support of its important mission!
The cornerstone piece of the elementary education program is Magical City Forest, a curriculum for eco-tour field trip visits to the groovy TreePeople HQ in the Hollywood Hills. So that’s where we started with the brand design, on the Magical City Forest program guide: 90-some-odd pages of fun, understandable, usable goodness. We’ve uploaded an image of the cover and a spread, but the best way to see this piece is to sneak into a visiting class of 5th graders to get your own copy… good luck!
