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designing a world of good: a blog from goodstuff marketing and design

May

4

Warm Ice Cream


Word on the street is that Ben & Jerry’s is researching ways to offer WARM ICE CREAM. They hope to create a product that ships warm, sits in a warm store, and in a warm pantry at home, to finally be frozen just before consumption.

The resulting reductions in carbon emissions related to refrigeration could be staggering (there is something ironic to say here about the relationship between refrigeration and climate change, but I can’t put my finger on it).

For now, the idea is only half-baked, and is under exploration by Unilever’s ice cream scientists. There is no need at this point to bring a straw to free cone day. We will keep you posted.

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