Goodstuff Marketing and Design is proud to announce the completion of a new website for Northern Sun Family Healthcare. We deeply support the important work of Doctors Sarah Ackerly and Josie Skavdahl., and we had a great experience teaming with them to get the word out on Northern Sun.
Northern Sun provides naturopathic healthcare and midwifery services, including home birth, for southern and midcoast Maine.
Our core strategy in developing marketing communications and websites for healthcare practitioners is that patients want to know and like their caregivers. So, while the site needs to look nice and function perfectly, it really needs to get out of the way so folks can experience a simulated meet and greet. For alternative modalities, marketing communications need to do extra work in explaining and selling the category as a means to attract new patients.
For Northern Sun we started the doctor/patient relationship and answered common patient questions online, through doctor bios, robust background information on naturopathy and midwifery, and information from existing patients in the form of testimonials, image galleries and birth stories. .
Enjoy!