We are so lucky here at Goodstuff to work for clients we like on projects we believe in. Add this project to our file on marketing and design for environmental non-profits: TreePeople’s Cooldown series. These two books are the frontline for TreePeople’s teen environmental education brand, and offer up a vibe that is edgier than Magical City Forest (which leverages TreePeople’s elementary brand look, designed by Goodstuff). While Campus Cooldown is for school and Community Cooldown for home, each book promotes the benefits of trees to the urban environment, and guide teens through the process of designing and planting shade areas. Hot off the presses and cooling things down!
Tags: environmental education, Goodstuff Work, green marketing