Industry Inks
This brand identity system was created for Industry Inks, a premium tattoo ink manufacturer located in Brighton Michigan. The design is a reimagined version of the existing logo and brand identity. A main goal was to keep the brand equity that Industry Inks has created while giving an updated look for easier production of labels, merchandise and marketing materials.
Services
Logo Design, Brand Identity
Concept Design
After client input, the creation of a brand noun list, and concept sketching, the top six ideas were vectored and turned into logo marks.
Concept Refinement
Further exploration of the chosen icon was required to better align with the client's existing logo and maintain the original vision.
Final Logo Design
The final icon was paired with customized typography to reinforce the industrial look. The designs are then expanded into a variety of lockups, badges, and patterns to round out the identity.
